About Us

LeoVegas has built a reputation as one of the more dependable online gambling platforms available to players in the United Kingdom. Holding a licence from the UK Gambling Commission (UKGC), the operator is subject to strict regulatory requirements covering player fund protection, fair play standards, and responsible gambling provisions.

• Sports Betting Coverage. The sportsbook covers a wide range of sports markets, including major UK-focused events such as the Premier League, Six Nations Rugby, and domestic horse racing. Competitive odds are available across pre-match and in-play markets, with betting options spanning accumulators, singles, and system bets.
• Account Security and Player Protection. Player accounts on LeoVegas are protected through SSL encryption technology, which safeguards all data transmitted between the user and the platform. Two-factor authentication and responsible gambling tools, including deposit limits and self-exclusion options, are accessible directly through each account.
• Mobile Access on Android and iOS. LeoVegas provides dedicated apps for both Android and iOS devices. The mobile experience replicates the full desktop offering, covering sports betting, casino games, and live dealer titles. The LeoVegas apps are available to download directly through the official website and the Apple App Store.

LeoVegas was founded in 2011 by Gustaf Hagman and Robin Ramm-Ericson, with its headquarters located in Stockholm, Sweden. The company was established with a focus on mobile gaming at a time when smartphone adoption was accelerating across Europe. LeoVegas AB was listed on the Nasdaq Stockholm stock exchange in 2016, increasing its visibility as a publicly accountable gaming company.

Licensing and Regulatory Standing

The platform holds a licence from the UK Gambling Commission, making it a legally authorised operator for UK residents. This licence requires adherence to the UKGC's Code of Practice, covering advertising standards, player verification, and anti-money laundering procedures.

Acquisition by MGM Resorts International

In 2022, MGM Resorts International completed the acquisition of LeoVegas, bringing the platform under the ownership of one of the largest hospitality and gaming companies in the world. This acquisition provided LeoVegas with additional investment resources and operational infrastructure.

Promotion Strategy

LeoVegas has historically used high-profile advertising campaigns across television, digital channels, and sports sponsorships to grow its player base. Its promotional approach emphasises mobile gaming accessibility and competitive bonus structures, including welcome offers and ongoing promotions for existing players.

LeoVegas has pursued several notable partnerships and sponsorship agreements to strengthen its presence in the UK market. These associations reflect the platform’s positioning within professional sport and entertainment.

• AC Milan: LeoVegas has held a partnership with Italian football club AC Milan, which maintains a significant supporter base in the United Kingdom;
• Juventus FC: The brand has also been associated with Juventus FC as part of its broader European sports sponsorship portfolio;
• Hawthorn Football Club: LeoVegas has held commercial agreements with Australian rules football, extending its international sports partnerships;
• Celebrity ambassadors: LeoVegas has featured brand ambassadors from entertainment and sports backgrounds in various regional markets as part of its broader promotional activity.

LeoVegas offers a comprehensive sportsbook covering more than 35 sports, with a strong selection of betting markets tailored to UK players. Both pre-match and live betting options are available across major and minor sporting events worldwide.

Popular Sports Available:

• Football: Premier League, Championship, Champions League, and international fixtures;
• Horse Racing: UK and Irish fixtures, including major festivals such as Cheltenham and Royal Ascot;
• Tennis: ATP, WTA, and Grand Slam tournaments;
• Basketball: NBA, EuroLeague, and international competitions;
• Cricket: Test matches, The Hundred, and international one-day fixtures;
• Rugby Union: Six Nations, Premiership Rugby, and international tours;
• Golf: The Open Championship, Ryder Cup, and PGA Tour events;
• Boxing: Major world title bouts and domestic UK cards;
• American Football: NFL regular season and playoff fixtures;
• Ice Hockey: NHL and international tournaments.

The LeoVegas casino library contains more than 1,000 titles sourced from established software developers, including NetEnt, Evolution Gaming, Microgaming, and Play’n GO. The range covers slots, table games, and live dealer options, all accessible via desktop or the mobile app.

Popular Game Categories

• Video Slots: A large catalogue of five-reel and multi-payline slot titles from leading studios;
• Live Casino: Live dealer games including roulette, blackjack, and baccarat, streamed in real time from professional studios;
• Blackjack: Multiple variants including classic, multi-hand, and speed blackjack;
• Roulette: European, American, and Lightning Roulette formats;
• Baccarat: Standard and live baccarat rooms available;
• Jackpot Slots: Progressive jackpot titles including Mega Moolah and Divine Fortune;
• Table Games: Virtual versions of poker, craps, and casino hold’em;
• Game Shows: Live game show titles such as Crazy Time and Deal or No Deal Live;
• Classic Slots: Three-reel slot titles for players who prefer traditional formats;
• Scratch Cards: Instant win titles available alongside the main casino catalogue.

LeoVegas operates under a licence issued by the UK Gambling Commission (UKGC), reference number 39198, confirming its legal standing to offer online casino and sports betting services to residents of Great Britain. This regulatory framework is among the strictest in the world, providing players with substantial legal protections.

LeoVegas provides 24-hour customer support every day of the year, accessible through multiple contact channels. UK players can reach the support team for account queries, technical issues, payment assistance, and responsible gambling requests.

Contact Methods:

• Live Chat: Available directly on the LeoVegas website and within the mobile app, with responses typically within a few minutes;
• Email: Players can submit detailed queries to the support team via email at [email protected];
• Telephone: A UK customer support line is accessible for players who prefer to speak directly with an adviser;
• Help Centre: A comprehensive FAQ and self-service help section is available at help.leovegas.com, covering account management, payments, and bonuses;
• Responsible Gambling Support: Dedicated contacts and tools for players requiring assistance with gambling-related concerns are accessible from within the account settings.